The web standards leave quite a bit up to the implementation. Javascript could be used to remove tracking tags for copying links, but have it when clicked great if it works, not the end of the world if it doesn't. This isn't a defense of Google Analytics in specific, or javascript analytics in general, this could be done serverside with just a cookie to corellate across multiple visits, or a session cookie within the same visit, or instrumenting all the links and correlating that way. You could even notice that people who don't run your javascript analytics still add things to the cart, and start the checkout, but never finish, and take that as something to investigate. You might see that people come in from a marketting link where you thought they'd like to buy A, but they rarely buy A, and if they do buy something, they buy B maybe it would make sense to use that link to go to the sales page for B instead, etc. Especially if the behavior has changed recently. If you're selling stuff, and you notice a lot of people going partway through your checkout process and leaving, it might be a sign that something in the process isn't user friendly and improvement could benefit you. Well done analytics can give the tracker a lot of information about if the user got there from marketting or other outreach, what they did on the site, and if they took some action that's important to the site operator (buying something, creating an account, posting, logging in, whatever), and what page was the last thing they did before they left. So let's say the customer tries to avoid identification by wearing a hat, and they purposely grab every item and put it back on the shelf to mess with the data about their shopping habits.ĭo you think it makes sense for the cashier to refuse to checkout anyone who is wearing a hat? Or if they spotted someone who picked a few things up without putting them in their cart? Now, since an adblocker doesn't change anything anywhere except on the end user's computer, the analog should be something on the customer's person, or some part of their behavior. It's strange to me that people are ok with that, but let's move on. Let's say they are doing that though, for the sake of analogy. In any case they probably aren't watching every single customer to determine which aisles they walk down, if they pick up an item without putting it in their cart, etc. Maybe the physical store has cameras or some other way they track people. The clear analog for visiting an ecommerce store is walking into a physical store with a shopping cart. I always try to just these things based on physical analogies.
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